Diet “Coke” Coca Cola Cans 24 x 330 ml

Some History…..

The Coca-Cola Company introduced Diet Coke to great fanfare in 1982, following another low-calorie cola called Tab that was produced in 1963. Although Tab was successful in the growing weight and calorie-conscious market, its name referring to “keeping a tab on your weight,” the company’s field tests and research on consumer attitudes indicated that sales were limited by its lack of the Coca-Cola trademark. The company began developing a different diet cola to replace Tab from 1975, which would have a renewed brand image and respond to the demand for a diet drink with better taste. Company technicians managed to develop a new, smoother flavor with less phosphoric acid under the slogan, “Just for the taste of it, Diet Coke!”The use of artificial sweeteners as a cheaper substitute for cane sugar saved the company around $100 million a year. The company president, Roberto Goizueta, had decided that high-fructose corn syrup would be used in regular Coke by 1980, suppressing the company’s internal tensions between preserving and altering the original formula. In 1983 the company began using aspartame as the artificial sweetener for Diet Coke, initially blending it with saccharin. Although aspartame had just been approved by the FDA in 1981 and its effects on human health and beverage shelf-life were still contested, Coca-Cola soon began using it as the primary sweetener due to its better taste.